Isagenix International LLC is a privately held multi-level marketing company that sells dietary supplements and personal care products. The company, based in Gilbert, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover. As of 2013 the company reported having over 200,000 active sales associates. In 2016, the company reported revenues of approximately $924.3 million. According to Isagenix, the company employed 850 people as of 2017. Harriet Hall, writing in the Skeptical Inquirer in 2011, noted that many of the claims made about the products are false. While the company's promotional materials highlight people earning more than $100k per month, most distributors earn less than 500 dollars per year.
Video Isagenix International
History
Isagenix was founded by John Anderson and Jim and Kathy Coover in 2002. Anderson had previously worked in the nutritional supplement industry and Jim and Kathy Coover had experience in the multi-level marketing industry. Jim Coover is chief executive officer, company president, and chairman. Kathy Coover is the company's executive vice president.
Jim and Kathy Coover acquired majority ownership in the company from Anderson in 2005. Anderson was retained as the company's "master formulator." Isagenix later expanded into Canada, Australia, Hong Kong, Taiwan and New Zealand.
In February 2009, Isagenix was part of a nationwide recall on peanuts thought to be contaminated with Salmonella, which were used by Isagenix in their Chocolate Dipped Honey Peanut Bar. The recall was voluntarily issued by the company, on FDA recommendations. No cases of illness were reported.
Isagenix entered into a business arrangement with biologist William H. Andrews of Sierra Sciences in September 2011, and the following year launched an "anti-aging" product containing several natural compounds that Sierra Sciences had reportedly verified to have "telomere-supporting" properties.
Maps Isagenix International
Products and business model
Using a multi-level marketing model, Isagenix sells dietary supplement products such as protein shakes, weight loss supplements, and diet snacks and meals, as well as cosmetics. The company also sells "Financial Wellness" product bundles to their multi-level marketing distributors. The company's promotional materials highlight people earning more than $100k per month; however, most distributors earn less than 500 dollars per year.
Harriet A. Hall of Science-Based Medicine published a lengthy critique of Isagenix products, noting that claims made about the products are false, and that the amount of vitamin A in some of the products is dangerous and goes against the recommendations of The Medical Letter.
According to a report by Australian consumer organization CHOICE, the company's "nutritional cleansing" product makes claims which are not supported by science. Additionally, other Isagenix weight-loss products are similar in content to much cheaper store-bought alternatives. The report also describes instances of unqualified associates providing medical advice about the products, which is prohibited by the company.
References
External links
- Official website
Source of article : Wikipedia
No comments:
Post a Comment